Every serious business owner should strive to have a website that not only shows what the business has to offer but also offers the general public a platform to “intimately” interact with the business. In that case, web development and design is the basic service every business owner seeks; and more often than not, stops at.
You only have a few seconds to grab someone’s attention and tell them what your site is about. If you establish a clear hierarchy to your information, visitors can’t help but unconsciously follow the breadcrumbs you have left for them. Then apply color, contrast, size and spacing for further accentuation, remaining conscious of what is drawing attention on your page and making sure that it’s always intentional.
Here are a couple of layout tips to ensure your website looks and feels premium:
General Website Layout
Visitors rarely read every word on the website instead, they quickly scan pages, picking out keywords and sentences. As such, appealing to emotions rather than word count yields better results. The less someone has to read, click on or remember, the higher the chance of them processing and evaluating the sole reason for their visit to your website. It even makes it more likely for them to get a little derailed and do what you wanted them to do in the first place. Compelling text and CTA buttons are necessary too.
Stay mobile friendly
We live in a mobile society, which makes it important to ask the question: What do my visitors see when they access my website on the go? A mobile friendly website will maintain it’s layout on all device types and sizes.
Make your homepage a to-the-point summary.
Your home page is the most common entrance to your website and should describe how visitors/customers will benefit from your content, products, or services. If visitors can’t quickly figure out what’s in it for them, they’ll be gone on arrival!
Start with a clear navigation.
- Your menu should be on the top (in the header) of your website and structured according to the importance of each section.
- Link your logo to your homepage. It’s a common practice that your visitors are used to and will save them some precious clicks.
- Arrange your pages into logically-named categories and use commonly understood terms on your menu. Visitors are not there to guess where to go and neither do they desire to analyse what various menu elements mean.
- A site with a solid navigation helps search engines index your content while improving the viewers’ experience
Make it easy for visitors to contact you.
Your contact information should be in multiple places and within reach. Be it within the top-bar, in a side widget or footer, it should always be just one click away. Don’t make it too hard for visitors to reach you. They might not bother to dig, and you’ll lose them.
Keep forms simple.
If your website has forms such as Contact, Testimonial or Appointment forms, include as few fields and questions as possible. Visitors hate filling non-ending fields, and they likely don’t trust you enough to provide all the information you’re requesting. Yes, you’d love to obtain their detailed information, but it’s what they prefer, not you!
Include a call-to-action button on nearly every page.
Tell visitors what you would like them to do next. Lead them down the path to a sale or to contacting you. It’s great to be a quality source of information, but you also want visitors to know they can make a purchase.
In conclusion, an effective website must deliver true value and put its visitors’ needs/wants first.
Seeking to acquire a new website or improve your current one? Contact us today for all your web design and development needs