Before the internet revolution, e-commerce was done
partially through emails and phone calls. Now, with a single website, an entire transaction can be executed online.
Selling products through an online shop has become a source of income for many.
Through an eCommerce website, you introduce your products to a large number of customers at once as opposed to the traditional physical shop where geographical location was a huge barrier.
There are so many benefits of eCommerce websites over physical shops, and that is the reason many traders are taking their business to the next level by acquiring an eCommerce website.
Types of E-Commerce websites:
- Business-to-Business (B2B): For transactions between companies. See example
- Business-to-Consumer (B2C): For transactions between companies and consumers. See example
- Consumer-to-Consumer (C2C): For transactions between consumers, mostly through a third party. See example
- Consumer-to-Business(C2B): For transactions where individuals offer products or services to companies. See example.
Do you fall in any of these categories? If the answer is yes, you need an eCommerce website. And luckily for you, we’ve got just what you need. And more!
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Traits of a great eCommerce Website
You have a maximum of 15 seconds to convince a user to stay on your site. Remember what they say about looks? They lied on this one. Your eCommerce website shall be judged by its cover (design)
Ps: Its design should not overwhelm the shopping experience. Keep it simple and neat.
Fast Load Times
Clients don’t have all day to spend on your site. If you want to keep them on it, you’ll need blazing fast page loading speeds.
Poor navigation makes it difficult for your customers to browse through your store and find products they seek.
This is not only a sore to the customer, but will also cost you a potential client.
You’ll probably have tens of products in your store for sale. Don’t let your customers scroll through them all just to get to a single product. A search function might seem negligible but it goes a long way into improving UX
Quality Product(s) Content
This is your bargaining chip. No clients wants to second guess if what you have have on the website is what they are looking for. Neither is anyone fond of getting hoodwinked into buying false/totally different products. Please your customers. Protect your brand integrity.
Since a lot of customers are looking for specific products with different attributes such as color, size or material; showing related products can help make an impulse sale. Who doesn’t want customers spending more money on them?
Impeccable Checkout Experience
Of what use is a great store if the cashier is lousy? Give your users a great checkout experience and you’ll never have abandoned carts.
Efficient Payment System
Make payment for items online as simple and seamless as possible. Be it card, cheque or mobile money transfer. You need to cash in before the client changes their mind
Policies protect not only the shopper but the seller. For instance, having a clear return policy can mitigate any future conflicts with customers who want to return a product too late.
Having a clear shipping policy will invoke confidence in the buyer that the seller has a reliable shipping system in place.
Many individuals are still questioning the safety of using their credit card online so having clear signals and policies to provide a safe environment is helpful to your suceess as a business online.
This is all part of creating a culture of reliability and confidence in your customer.