A portal website is a web-based platform that provides employees, customers and suppliers with a single access point to information.
It can be used to provide the user with personalized information such as employee training, safety manuals or a customer profile or to enhance the collaboration of information and improve the way employees, customers and suppliers interact with your business. The ultimate purpose of a portal website is to replicate the look and feel of your business, providing you with greater control over your day-to-day processes.
Regardless of time or user location, a web portal can be accessed quickly and easily on a desktop or mobile device such as a smartphone or tablet..
Do you need a portal website?
Key points that may indicate you need a web portal include:
- Multi-location premises e.g. national/international office
- Home or field-based employees.
- Requirement for external contribution to data and processes e.g. to manage supplier or channel retailers.
- Requirement to provide a scalable IT licensing option.
- Increase visibility of information e.g. by department, manager or tailored for a specific individual.
- Existing business systems are missing a critical module that is needed by your exact day-to-day processes.
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Commercial perks of a portal website
- Removal of back office administration
- Scalable IT licensing options
- Improved decision making
- Improved communication resulting in stronger customer and supplier relationships
Types of portal websites
Vertical Portal Websites
These focus on a specific application or business function such as HR, accounting and finance, CRM, ERP, service management or warehouse management. They enable users from both inside and outside of your business to see, edit and contribute to processes within that given application(s).
For example, an organisation may wish to grant a customer remote access to read, add to or amend order status details and other related information.
Horizontal Portal Websites
They provide users with the ability to see aggregated data from multiple applications via a single view experience. (This is not to say that vertical portals cannot aggregate data from other applications, but it’s not their primary focus).
This type of portal Website removes the need for users to login to multiple primary business applications to read, write or amalgamate information. It can, therefore, significantly improve the productivity and performance of users.
A common horizontal web portal could take the form of a managerial reporting system that presents Key Performance Indicator (KPIs) information from multiple business systems. Typically, users read/generate reports from data within the view they have and can also write data or start workflow processes if required.
Portal Website Examples:
- Sales portal
- Project management portal
- CRM portal
- Corporate portal