A portfolio website is an extension of a freelancer’s or company’s résumé .
It provides a convenient way for potential clients to view your work and allows you to expand on your skills and services. This, however, isn’t the ultimate purpose of a portfolio website.
The ultimate purpose of a portfolio website is to open up a gateway for you to land more clients and show the world what you are capable of, what you’ve done before and how/where to find you.
Do you want to:
- Brand yourself as a serious service/product provider?
- Create an online presence for your brand?
- Show up on Google’s first page when clients search for what you offer?
- Showcase your skill and final products?
If your answer to any of these questions is yes, you are in dire need of a portfolio website. And luckily for you, we’ve got just what you need. And more!
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What is a great Portfolio Website made of?
You have a maximum of 15 seconds to convince a user to stay on your site. Remember what they say about looks? They lied on this one. Your portfolio website shall be judged by its cover (design)
This is the flesh to your site. Your portfolio website should not only have high resolution images but nicely curated content too that aligns with your brand mission. Make it count.
Logo with Tagline
This is your identity. Don’t mess it up.
Call to Action
What do you want users to do on your portfolio website? Request a Quote? Contact you? Make that easily accessible
What do you do? You’ll need to make that very clear on your portfolio website.
Who have you worked with before? What did they say? Your potential clients need to know. This cultivates trust and confidence in you.
Do not underestimate online curiosity. Potential clients need to know they know you before making that leap of faith with their money. Share your wins, losses, journey to where you currently are, feelings, opinions… even your pet name if need be. Keep it professional with a touch of empathy.
Relevant Personal Projects
What do you have to show for the services you listed? Unless you are a beginner, you’ve definitely been up to something. Show it all to the world
There’s no limit to what you can put on your portfolio website. You could even throw in an FAQ section, and guest appearances just to spice things up. Remember to sell yourself as much as you can.
Contact Information & Relevant Social Media Accounts
By now, a potential client is probably very impressed with who you are and what you do. But how can they reach you, be it for business or just interaction?