SEO IS NOT JUST A SCIENCE. IT IS AN ART TOO.
89% of people use a search engine to find a product, service or business prior to purchase.
The Science Of SEO
SEO requires an understanding of how search engines view, crawl and index your content. Google’s algorithm has 200 rankings factors, and though you shouldn’t be concerned with knowing all 200, it takes a scientific approach to determining what’s most important.
The Art of SEO and Content
Search Engine Optimization demands artful copywriting. When done well, it’s engaging, effective, and encourages action. Great copy doesn’t repeat the same keyword over and over again or attempt to trick Google (good luck with that). We optimize for robots, write for people!